Many of the challenges Israeli entrepreneurs face are universal: finding investors, commercializing technology and recruiting suitable managers. For Israeli business people, additional challenges exist: a small domestic market; the great distance to their primary foreign market, the US; cultural differences leading to miscommunication and lost opportunities; the reluctance of foreign business people to visit due to the security situation.
The MIDC's MarketReach America program provides Israeli entrepreneurs with a high value-added package of business development services to prepare them to thrive in the world's most sophisticated market. The program is held annually for a competitively selected group of Israeli entrepreneurs whose companies are ready to expand into the US.
MarketReach America provides Israeli entrepreneurs an instant business infrastructure and network in the US by matching them with American business experts as consultants and advisors. By working together, the entrepreneurs learn the market opportunities and nuances of their industry. They strategize with industry experts on the best approach to capture market share. And, once they are ready to enter the market, the mentors introduce them to potential investors, executives and customers.
Highlights of the program include:
- Professional consulting and development services from MarketReach America's business development and marketing professionals
- An industry specific conference based in Israel
- An intensive corporate and investment partnering conference in Maryland led by top business development professionals, industry experts, venture capitalists, and others
- Development of an American market entry strategy and action plan - with professional "hands-on" guidance throughout the process
- The input and support of business leaders in the United States
- Development of marketing materials required to support the business development effort, such as presentations and company profiles.
- "Opening doors" and setting meetings with U.S. executives at companies that have been identified, qualified, and contacted based on criteria determined with the company's consultants
- Assistance with organizing a US road show to meet targeted prospects for sales, distribution, R&D and investment.
- A follow-up plan for after the road show
Click below for a MarketReach America application, MarketReach America.